Here is a little comment I would like us to discuss: "prospects will try to make your product or service a commodity"
Why will they do that?
It’s really quite simple in the world of commoditization, price always rules. And prospects are always trying ti get the best price. Therefore, if they can reduce whatever product or service you sell to being a commodity (even though it is not commodity), they’ll win! Your job is to keep that from happening. However, in order to do that, you must know exactly what, when, and how to deal with it ´Value Based. You need to be prepared to handle “I can get the same thing from your competitor” – and handle it well.
Let me here some of your ideas and comments of how to sell commodity products or services.
Regards – Mark von Rosing
